LIV Golf leaders have been hard at work during the off-season, focusing on ambitious projects aimed at elevating the Tour’s profile. Several months ago, the Saudi-backed organization hinted at a significant move, and it appears they are on the brink of securing a transformative partnership. Reports suggest LIV Golf is in the final stages of negotiations with Fox, one of the most prominent TV networks in the United States.

This deal, if finalized, could dramatically expand the Tour’s audience and influence, potentially intensifying competition with the rival PGA Tour. LIV Golf has made strides in recent months, but its leadership remains determined to push further.

Greg Norman, LIV Golf’s CEO, recently admitted that the lack of a major TV deal has been a significant obstacle. “Where we’re falling short is due to the headwinds in not getting a network [TV] deal,” Norman explained. “That creates uncertainty in the marketplace. A lot of companies say, ‘Let’s see what happens.’ That rolls into sponsorship. We have an enormous number of big corporations who are talking to us and would be very keen to come on.”

For years, LIV Golf prioritized other growth strategies, but the organization now recognizes that a partnership with a well-known TV network is crucial to achieving global recognition. Should the Fox deal come to fruition, the Tour’s popularity could soar, potentially gaining a new wave of fans and solidifying its place as a formidable force in the golfing world.

The next chapter of this ambitious project promises to be a pivotal one for LIV Golf—and one closely watched by both supporters and critics alike.