LIV Golf Team Secure Sponsorship Despite Merger with PGA Tour

In a surprising turn of events, LIV Golf, the Saudi-funded breakaway circuit, has announced a new sponsorship deal, indicating that the merger with the PGA Tour may not spell the end for the rebellious league. The team, Majesticks GC, led by Ian Poulter, has proudly unveiled crypto exchange OKX as their first global sponsor.

Following the merger between the PGA Tour, DP World Tour, and the Public Investment Fund (PIF) of Saudi Arabia, doubts had been cast on the future of LIV Golf. The financial backing from PIF, combined with the merger, raised questions about the viability of LIV’s 48-player, 12-team operation, which is spearheaded by the former world No. 1, Greg Norman.

However, the sponsorship deal signed by Majesticks GC hints at LIV Golf’s intention to continue its endeavors well into 2024 and beyond. Despite the merger, the Saudi-funded league appears resolute in its determination to maintain its independence.

Greg Norman, the CEO of LIV Golf, was quoted in Sports Illustrated, declaring, “LIV is and will continue to be a stand-alone enterprise. Our business model will not change. We changed history and we’re not going anywhere.” Norman’s unwavering confidence in the league’s future implies that the merger with the PGA Tour is not an obstacle for LIV’s ambitions.

The announcement of the sponsorship deal adds a layer of intrigue to the ongoing developments in the golfing world. LIV Golf’s ability to secure a major sponsorship partnership even after the merger highlights the resilience and market appeal of the breakaway circuit.

While the merger aimed to bring an end to the golfing civil war, LIV Golf’s recent actions suggest that the league intends to forge ahead, defying expectations and asserting its presence on the global golfing stage. As fans and industry insiders eagerly await further developments, the future of LIV Golf remains uncertain, but one thing is clear: the breakaway circuit is determined to make its mark in the sport.